b'Short Essays Philippa Udenit exposed WWCTs lack of a signposting service towards accessible projects. However, with stronger connections to the local area or services across the UK, WWCT is in a good position to take on a sign-posting responsibility, to empower visitors to contribute to local and national conservation.Berger, J. (2009) About Looking, London: Bloomsbury.Heise, U. (2016). Imagining Extinction: The Cultural Meanings of Endangered Species. Chicago: Chicago University Press.Paignton Zoo. www.paigntonzoo.org.uk/support-us/adopt-an-animal [02 Dec 2019]Rothfels, N. (2002) Immersed with Animals in Presenting Animals.Warren, S. (2018) Encounters at the zoo: The role of emotions in contributing to the wildlife conservation mission. Field Studies, 14(4), fsj.field-studies-council.org/media/4481230/fs2018warren.pdf[02 Oct 2019]Whitley Wildlife Conservation Trust (2019) Paignton Zoo: Souvenir Guide.41'